Always the right price. Automatically.
Precio checks your competitors' prices every night and updates yours. You set the rules – including how low a price may ever go.
Runs inside your own WooCommerce – your data never leaves your store.
Made by Comfort Company, a Danish company that runs its own online stores. We built Precio for our own shop – now you can use it too.
7-day free trial · no credit card · cancel anytime · questions? hello@getprecio.com
Next check: tonight at 3:15 am
Add competitor links
On each product, paste links to the same product at your competitors. One link or ten – your choice.
Set your rules
Match the lowest price or undercut it by a set amount. Add a minimum price so you never sell at a loss.
Precio does the rest
Every night the prices are checked and yours adjust themselves – up or down. You get an email if anything needs your attention.
How to set up price monitoring on a product
Six steps – under 10 minutes. Scroll down to see how.
Open the product
Go to Products in WooCommerce and open the product you want to monitor.
Find the Precio box
Under Product data → General you'll find the Precio box.
Add competitor links
Copy the link to the same product at your competitors. Click "+ Add link" for more.
Set a minimum price
Precio never goes below this price – no matter what competitors do.
Turn it on and save
Tick Active and click Update.
Check the price
Click "Check now" – or wait for tonight. Precio finds the lowest price and updates the sale price.
That's it. Precio takes care of the rest – every night.
Matches the lowest price
Precio compares all your links and goes for the cheapest.
Minimum price
Your price never drops below your floor – not even during wild sales.
Up and down
When competitors raise their prices, yours follow automatically.
Safety filter
Unrealistic price drops are blocked, so a competitor's typo never affects you.
Test mode
See exactly what Precio would do before you let it update prices automatically.
100% on your own server
Your products, prices and customers never leave your WooCommerce. Only a licence check is sent out.
Choose the plan that fits your catalogue
Every plan starts with a 7-day free trial. Cancel anytime.
You only pay for the products Precio monitors – not your whole catalogue. Precio currently works with simple products (not variations).
Overview
For you who want to approve price changes yourself.
- Up to 50 monitored products
- Checks prices automatically every night
- Unlimited competitors per product
- Email at 8 am with suggested new prices
- Minimum price and safety filter in suggestions
- Automatic repricing
Autopilot
Fully automatic. The robot updates your prices by itself.
- Up to 50 monitored products
- Checks prices automatically every night
- Automatic repricing (up and down)
- Minimum price protection per product
- Safety filter against typos
Frequently asked questions
What if a competitor's price drops below my cost?+
You set a fixed minimum price per product in WooCommerce. The robot will never go below it – no matter how cheap the competitor goes.
Is there a commitment?+
No. You can cancel with one click from your WordPress dashboard at any time – during the trial or later.
Why isn't my data stored in the cloud?+
Precio is a true WooCommerce plugin. Your minimum prices, prices and product catalogue stay in your own database and are never uploaded to us or anyone else. The only thing sent out is a licence check with your store's address and licence key.
Is it OK to read competitors' prices?+
Precio only reads the prices that stores publicly show on their product pages – the same thing you see when you visit the page in your browser. Precio never logs in, only visits the links you add yourself, and does it once a night with pauses in between, so the stores' sites aren't put under load.
What if a competitor blocks Precio?+
The link is marked "Could not be read" in the overview and the morning email, and your price is not changed based on that link. Your other links are used as normal, and Precio tries again the next night.
How do payment and VAT work?+
Payments are handled by Freemius, which issues your invoice. Prices are shown in EUR excluding VAT. If you enter a valid EU VAT number at checkout, you are generally invoiced without VAT (reverse charge); otherwise VAT is added where your country requires it.
Does Precio work with product variations?+
Not yet. Precio currently works with simple products – products without options like colour or size. If you have variable products, you can still use Precio on your simple products.